Home Alex Pollock – Trust Focus: Social Media, Marketing, Digital

Alex Pollock – Trust Focus: Social Media, Marketing, Digital

1. Who are you?

I’m Alex Pollock, and I live in Swindon where I was born and bred.

2. What’s your day job?

I’ve worked for 15 years in digital marketing, predominantly social and paid media. I’m currently the Director of Omnichannel Strategy for a marketing agency.

3. How long have you been a Swindon fan?

I’ve followed Swindon for as long as I can remember – Saturday afternoons growing up were always spent with the family, and if Swindon happened to be playing at home, that’s where my Dad & Uncle would be taking me! Throughout my teens, I had a season ticket and was at the majority of home and away matches.

4. Why did you join the STFC trust board?

I was originally approached by the Trust in the summer of 2015 to assist the Board in their social presence.

Shortly before the 2017 AGM, I was offered the opportunity to join the Board, and have loved the role ever since.

5. What expertise do you bring to the Trust board?

My knowledge of producing content and distributing it effectively to the right audiences through digital channels and social media is something that I feel can really benefit the Trust and those who support us. I’m really looking forward to working alongside the rest of the Trust Board, and our members, in producing more engaging content, and developing a stronger programme of communications to keep everyone informed and ensure objectives remain on track.

6. Whats your vision for the football team on the pitch?

Quite simply: success. As a fan, that’s ultimately defined by winning the football matches upcoming for the team, and working your way up the Football League ladder.

A consistently attractive style of play week-in-week-out and a squad that’s built on quality is what I’d love to see!

7. What’s your proudest moment as a Swindon fan?

Getting my shirt signed by Glenn Hoddle – a purely selfish memory.

8. Who has been your favourite ever Swindon player and Manager?

Favourite player: Super Sammy Parkin, without a doubt!

Favourite manager: for his character and passion, PDC.

9. Whats your overall vision for Swindon Town football club?

I’d love to see the club become an integral part of the local community – working more closely with schools, charities, community groups, the fans – and becoming a hub of activity!

Aside from a Saturday afternoon at 3pm, it’s been a long time since I saw a youngster sporting an STFC shirt…